Over the period of time presented, the share of display in the total online advertising market in Poland fluctuated. In 2021, display accounted for 32.6 percent of the online advertising market in the country.
Share of display advertising in the online advertising market in Poland from 2015 to 2021
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Statistics on Digital advertising in Poland
Overview
5
- Premium Statistic Digital advertising expenditure in Poland 2017-2026
- Premium Statistic Digital growth of advertising expenditure in Poland 2018-2026
- Premium Statistic Share of different formats in the digital advertising market in Poland 2021
- Premium Statistic Growth of spending in the digital advertising market in Poland 2019-2021, by type
- Premium Statistic Assessment of the level of digital advertising expenditure in Poland 2021
E-mail advertising
7
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2021
- Premium Statistic Types of e-mail newsletters received in Poland 2021
- Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2021
- Premium Statistic Average number of e-mails deleted without opening in Poland 2021
- Premium Statistic Amount of e-mail spam received in Poland 2021
- Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2021
- Premium Statistic Most common reasons for deleting e-mails without opening in Poland 2021
Mobile advertising
8
- Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2021
- Premium Statistic Growth rate of mobile ad expenditure in Poland 2016-2020
- Premium Statistic Viewability of mobile display ads in Poland 2021, by format
- Premium Statistic Assessment of the level of mobile advertising expenditure in Poland 2021
- Premium Statistic Most prospective mobile advertising formats in Poland 2021
- Premium Statistic Changes to mobile advertising campaigns in Poland 2021
- Premium Statistic Ways of sending SMS messages in business in Poland 2021
- Premium Statistic Methods of database building for SMS marketing in Poland 2021
Social media advertising
8
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2021
- Premium Statistic Advertising reach of leading social media in Poland 2021
- Premium Statistic Change in the advertising reach of leading social media in Poland 2021
- Premium Statistic Social media advertising audience in Poland 2021, by gender and age
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
- Premium Statistic Percentage of enterprises that use social media in Poland 2019-2021, by activity type
- Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2021
Video and display advertising
5
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Share of video advertising in online advertising market in Poland 2015-2021
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Viewability of desktop display ads in Poland 2021, by format
- Premium Statistic Viewtime of online ads in Poland 2021, by format
Other formats
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- Premium Statistic Banner advertising expenditure in Poland 2017-2026
- Premium Statistic Search advertising expenditure in Poland 2017-2026
- Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of display advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2021
- Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2021
Consumer behavior
6
- Premium Statistic Important characteristics of a good newsletter in Poland 2021
- Premium Statistic Worst mistakes in newsletters received in Poland 2021
- Premium Statistic Influence of mobile advertising on customer purchases in Poland 2021
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Key characteristics of celebrities/influencers recommending cosmetics in Poland 2021
- Premium Statistic Attitudes to TikTok advertising in Poland 2021
Further related statistics
15
- Italy: growth rate in online advertising revenue 2014-2017
- Digital ad spend in Germany 2020-2021, by device
- Year-on-year revenue change from radio and TV advertising in Germany 2021-2022
- Luxury brands - increase in use of digital advertising formats in the U.S. 2012
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Online advertising revenue in the U.S. 2004-2020, by pricing model
- Internet advertising investments in Germany 2006-2021
- User response to internet advertising in China, by internet media, 2012
- Online advertising of companies in China 2016
- IVT share in online ad traffic in China 2016-2019
- Problems experienced by companies using online advertising in China 2011
- Internet advertising spending in Taiwan 2012-2021
- Monthly newly added online advertisers in China 2012
- Internet advertising spending in Hong Kong 2021-2026
- Annual salary in online advertising and market research in Hong Kong 2012-2021
Further Content: You might find this interesting as well
Statistics
- Italy: growth rate in online advertising revenue 2014-2017
- Digital ad spend in Germany 2020-2021, by device
- Year-on-year revenue change from radio and TV advertising in Germany 2021-2022
- Luxury brands - increase in use of digital advertising formats in the U.S. 2012
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Online advertising revenue in the U.S. 2004-2020, by pricing model
- Internet advertising investments in Germany 2006-2021
- User response to internet advertising in China, by internet media, 2012
- Online advertising of companies in China 2016
- IVT share in online ad traffic in China 2016-2019
- Problems experienced by companies using online advertising in China 2011
- Internet advertising spending in Taiwan 2012-2021
- Monthly newly added online advertisers in China 2012
- Internet advertising spending in Hong Kong 2021-2026
- Annual salary in online advertising and market research in Hong Kong 2012-2021
IAB Polska. (May 9, 2022). Share of display advertising in the online advertising market in Poland from 2015 to 2021 [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/1268922/poland-display-ad-share-in-online-ad-market/
IAB Polska. "Share of display advertising in the online advertising market in Poland from 2015 to 2021." Chart. May 9, 2022. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/1268922/poland-display-ad-share-in-online-ad-market/
IAB Polska. (2022). Share of display advertising in the online advertising market in Poland from 2015 to 2021. Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/1268922/poland-display-ad-share-in-online-ad-market/
IAB Polska. "Share of Display Advertising in The Online Advertising Market in Poland from 2015 to 2021." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1268922/poland-display-ad-share-in-online-ad-market/
IAB Polska, Share of display advertising in the online advertising market in Poland from 2015 to 2021 Statista, https://www.statista.com/statistics/1268922/poland-display-ad-share-in-online-ad-market/ (last visited February 09, 2023)
Share of display advertising in the online advertising market in Poland from 2015 to 2021 [Graph], IAB Polska, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1268922/poland-display-ad-share-in-online-ad-market/