According to a survey conducted in September 2024, roughly 60 percent of consumers in the United States planned to buy gifts for their significant other and their children. For both gift recipients, the percentages were identical.
Overall, who people bought gifts for in 2023, and planned to buy presents for in 2024, aligned almost one to one.
Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024
excluding respondents who do not partake in holiday shopping
Supplementary notes
The source asked respondents who they purchased gifts for during the 2023 holidays and who they expect to purchase gifts for during the 2024 holiday season.
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KPMG US. (October 21, 2024). Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1268938/us-holiday-gift-recipients/?__sso_cookie_checker=failed
KPMG US. "Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024." Chart. October 21, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1268938/us-holiday-gift-recipients/?__sso_cookie_checker=failed
KPMG US. (2024). Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1268938/us-holiday-gift-recipients/?__sso_cookie_checker=failed
KPMG US. "Who Shoppers in The United States Bought Holiday Gifts for in 2023 and Who They Are Planning to Buy a Holiday Gift for in 2024." Statista, Statista Inc., 21 Oct 2024, https://www.statista.com/statistics/1268938/us-holiday-gift-recipients/?__sso_cookie_checker=failed
KPMG US, Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024 Statista, https://www.statista.com/statistics/1268938/us-holiday-gift-recipients/?__sso_cookie_checker=failed (last visited January 20, 2025)
Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024 [Graph], KPMG US, October 21, 2024. [Online]. Available: https://www.statista.com/statistics/1268938/us-holiday-gift-recipients/?__sso_cookie_checker=failed
