Engagement on Tokyo 2020’s official social media accounts 2021
Tokyo 2020's official account on TikTok reached 13.9 million views between July 22 and August 18, 2021. Despite having the lowest number of followers on this platform compared to other social media platforms, their engagement was the highest on TikTok. Moreover, the account on Facebook, which was the one with the highest number of followers, the engagement rate was the lowest, 570,000 only. A high engagement rate was seen on the Tokyo Olympics' account on Instagram too, 10.04 million.
