Leading fashion websites in Sweden 2022, by share of voice

Published by
L. Yltävä,
Mar 26, 2024
The multinational fashion retailer Zalando was the most popular brand in the Swedish fashion market with over 13 percent of the online share of voice. Stadium.se followed in the list with only 3.29 shares of voice. Out of the leading fashion websites analyzed, three brands specialized in sportswear: Stadium, Intersport, and XXL. Their share of voice amounted to 3.29, 1.05, and 0.83 percent, respectively.

Leading fashion websites in Sweden in 1st quarter 2022, by share of voice

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Release date

July 2022

Region

Sweden

Survey time period

Q1 2022

Supplementary notes

Share of Voice (SOV) is a market measurement metric that defines how much brand awareness a particular business or organization has compared to its competitors in the industry.

The date of release is the date of access.

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