Key buying factors for clothes South Korea 2021

Published by
Nina Jobst,
Jan 22, 2024
According to a survey among South Korean customers in 2021, the most important factor when purchasing fashion and clothes was the quality, with around 30.5 percent of respondents answering that way. The design of the items followed, with only a one percent lower response share.

Key factors for purchasing fashion clothes in South Korea as of August 2021

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Release date

August 2021

Region

South Korea

Survey time period

August 2021

Number of respondents

1,000*

Age group

20-59 years

Special properties

consumers who bought clothes during the last 3 months

Supplementary notes

*Out of 1,000 total respondents those who bought clothes.

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