Recruitment ads CPC in the U.S. 2018-2020

Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020

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Release date

March 2021


United States

Survey time period

2018 to 2020

Special properties

based on 125 million clicks on job ads

Supplementary notes

The source provides the following methodology note: "[we] analyzed 2020 pay-for-performance (PFP) recruitment media buying from nearly 1,300 employers across every major industry/function. Duration-based postings and slots were not included. Only recruitment media purchased on a performance basis –cost-per-click (CPC) or cost-per-application (CPA) – were factored into this study."

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