Recruitment ads CPC in the U.S. 2018-2020

Published by Statista Research Department, Jan 5, 2023
An analysis of recruitment ads placed online in the United States found that the cost-per-click (CPC) of such ads grew overtime, starting at 70 cents in 2018 and reaching 79 cents in 2020. This represented a growth rate of 12.9 percent between 2018 and 2020.

Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020 (in U.S. dollars)

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Source

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Release date

March 2021

Region

United States

Survey time period

2018 to 2020

Special properties

based on 125 million clicks on job ads

Supplementary notes

The source provides the following methodology note: "[we] analyzed 2020 pay-for-performance (PFP) recruitment media buying from nearly 1,300 employers across every major industry/function. Duration-based postings and slots were not included. Only recruitment media purchased on a performance basis –cost-per-click (CPC) or cost-per-application (CPA) – were factored into this study."

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