Fashion was the largest e-commerce segment in Turkey, occupying a market share of 42 percent in 2022. It was followed by the electronics and media segment with a 21 percent share.
Leading e-commerce segments in Turkey in 2022, by market share
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PPRO. (April 18, 2023). Leading e-commerce segments in Turkey in 2022, by market share [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1270337/turkey-distribution-of-top-e-commerce-segments/?__sso_cookie_checker=failed
PPRO. "Leading e-commerce segments in Turkey in 2022, by market share." Chart. April 18, 2023. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1270337/turkey-distribution-of-top-e-commerce-segments/?__sso_cookie_checker=failed
PPRO. (2023). Leading e-commerce segments in Turkey in 2022, by market share. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1270337/turkey-distribution-of-top-e-commerce-segments/?__sso_cookie_checker=failed
PPRO. "Leading E-commerce Segments in Turkey in 2022, by Market Share." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1270337/turkey-distribution-of-top-e-commerce-segments/?__sso_cookie_checker=failed
PPRO, Leading e-commerce segments in Turkey in 2022, by market share Statista, https://www.statista.com/statistics/1270337/turkey-distribution-of-top-e-commerce-segments/?__sso_cookie_checker=failed (last visited February 17, 2025)
Leading e-commerce segments in Turkey in 2022, by market share [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1270337/turkey-distribution-of-top-e-commerce-segments/?__sso_cookie_checker=failed