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Changes in preferred shopping channels during COVID-19 in Vietnam 2021

Published by Minh-Ngoc Nguyen, Oct 20, 2021
According to a survey on retail shopping behavior conducted by Rakuten Insight in June 2021, approximately 50 percent of Vietnamese respondents now preferred to shop both online and offline due to the COVID-19 pandemic. Meanwhile, 42 percent of them stated that they no longer shopped in physical stores.

Changes in preferred shopping channels due to COVID-19 among consumers in Vietnam as of June 2021

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Source

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In cooperation with
Rakuten Insight
Release date

October 2021

Region

Vietnam

Survey time period

June 10 to 30, 2021

Number of respondents

2,704 respondents

Age group

16 years and older

Special properties

among 1,479 female and 1,225 male respondents

Supplementary notes

Original question: "Has the COVID-19 pandemic changed your preferred type of retail channel?"

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