Frequency of offline shopping for non-grocery items in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Oct 20, 2021
According to a survey on retail shopping behavior conducted by Rakuten Insight in June 2021, approximately 30 percent of Vietnamese respondents shopped for non-grocery items in physical stores several times a week. Meanwhile, 27 percent of them stated that they went shopping for such items several times a month.

Frequency of shopping for non-grocery items in physical stores among consumers in Vietnam as of June 2021

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Release date

October 2021

Region

Vietnam

Survey time period

June 10 to 30, 2021

Number of respondents

2,704 respondents

Age group

16 years and older

Special properties

among 1,479 female and 1,225 male respondents

Supplementary notes

Original question: "How often do you shop for non-grocery items in physical stores?"

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