In 2021, the top five vendors in the European smartphone market were Xiaomi, Samsung, Apple, OPPO, and Realme. Together, Samsung, Apple, and Xiaomi held more than two thirds of the total market share, with Samsung leading allvendors with a market share of 29 percent in 2021.
Market share of smartphone shipments by vendor in Europe in 2021
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Strategy Analytics. (February 25, 2022). Market share of smartphone shipments by vendor in Europe in 2021 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1270541/smartphone-market-share-europe-by-vendor/?__sso_cookie_checker=failed
Strategy Analytics. "Market share of smartphone shipments by vendor in Europe in 2021." Chart. February 25, 2022. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1270541/smartphone-market-share-europe-by-vendor/?__sso_cookie_checker=failed
Strategy Analytics. (2022). Market share of smartphone shipments by vendor in Europe in 2021. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1270541/smartphone-market-share-europe-by-vendor/?__sso_cookie_checker=failed
Strategy Analytics. "Market Share of Smartphone Shipments by Vendor in Europe in 2021." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1270541/smartphone-market-share-europe-by-vendor/?__sso_cookie_checker=failed
Strategy Analytics, Market share of smartphone shipments by vendor in Europe in 2021 Statista, https://www.statista.com/statistics/1270541/smartphone-market-share-europe-by-vendor/?__sso_cookie_checker=failed (last visited March 16, 2025)
Market share of smartphone shipments by vendor in Europe in 2021 [Graph], Strategy Analytics, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1270541/smartphone-market-share-europe-by-vendor/?__sso_cookie_checker=failed
