According to a survey conducted among South Korean consumers in February 2023 on what factors mainly influenced them when buying cosmetic products, half of all respondents answered it was the product's effect or function. The same amoung of respondents in their fifties stated that the brand or manufacturer was important to them.
Key factors influencing the decision to purchase cosmetic products in South Korea as of February 2023
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MezzoMedia. (April 3, 2023). Key factors influencing the decision to purchase cosmetic products in South Korea as of February 2023 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1270741/south-korea-cosmetics-purchase-influential-factors/
MezzoMedia. "Key factors influencing the decision to purchase cosmetic products in South Korea as of February 2023." Chart. April 3, 2023. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1270741/south-korea-cosmetics-purchase-influential-factors/
MezzoMedia. (2023). Key factors influencing the decision to purchase cosmetic products in South Korea as of February 2023. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1270741/south-korea-cosmetics-purchase-influential-factors/
MezzoMedia. "Key Factors Influencing The Decision to Purchase Cosmetic Products in South Korea as of February 2023." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/1270741/south-korea-cosmetics-purchase-influential-factors/
MezzoMedia, Key factors influencing the decision to purchase cosmetic products in South Korea as of February 2023 Statista, https://www.statista.com/statistics/1270741/south-korea-cosmetics-purchase-influential-factors/ (last visited October 10, 2024)
Key factors influencing the decision to purchase cosmetic products in South Korea as of February 2023 [Graph], MezzoMedia, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/1270741/south-korea-cosmetics-purchase-influential-factors/