Fresh meat consumption frequency Germany 2021

in 2021, 12.97 million Germans consumed fresh meat several times a week. This was a slight decrease compared to the year before. The figures refer to fresh meat bought from the meat counter. The VuMA Touchpoints (Verbrauchs- und Medienanalyse) survey provides information on media usage behavior, as well as consumer behavior among the German-speaking population aged 14 years and older.

Number of people consuming fresh meat from the counter in Germany from 2018 to 2021, by frequency (in millions)

Characteristic	Daily	Several times a week	Once a week	Several times a month	Once a month	Rarely	Never	No answer
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people

The figures displayed are based on the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology available here.

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