Number of people consuming fresh sausage Germany 2018-2021, by frequency
VuMA Touchpoints (Verbrauchs- und Medienanalyse) survey provides information on media usage behavior, as well as consumer behavior among the German-speaking population aged 14 years and older.
in 2021, 18.12 million Germans consumed fresh sausage several times a week. 10.17 million did so once a week. The figures refer to fresh sausage bought from the meat counter. The