Number of people consuming packaged meat Germany 2018-2021, by frequency
VuMA Touchpoints (Verbrauchs- und Medienanalyse) survey provides information on media usage behavior, as well as consumer behavior among the German-speaking population aged 14 years and older.
in 2021, 9.26 million Germans consumed packaged meat several times a week. 11.11 million did so once a week. The figures refer to packaged meat from the cooling shelf. The