
Number of people consuming packaged sausage Germany 2018-2021, by frequency
VuMA Touchpoints (Verbrauchs- und Medienanalyse) survey provides information on media usage behavior, as well as consumer behavior among the German-speaking population aged 14 years and older.
in 2021, 17.12 million Germans consumed packaged sausage several times a week. 10.44 million did so once a week. The figures refer to packaged sausage from the cooling shelf. The