Leading reasons for festive season shoppers to use digital payments India 2021

Published by A. Minhas, Mar 16, 2023
According to a recent survey on Indian consumers, 84 percent respondents stated that they preferred to use digital payments for their purchases during the upcoming festive season because they found it convenient. 54 percent of respondents stated that safety and trustworthiness were the reasons why they would prefer to use digital payments.

Primary reasons that households used digital payments for purchasing items during the festive season in India as of October 2021

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Release date

October 2021

Region

India

Survey time period

September to October, 2021

Number of respondents

13,204 respondents

Special properties

across 396 districts

Method of interview

Online Access Panel

Supplementary notes

Survey question:
"What is the primary reason you plan to use digital payments for your purchases this festive season?"

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