Most popular sausage and meat product brands Germany 2020

In 2020, the most popular brand of ready-made sausage and meat products in Germany was Rügenwalder. 31.4 percent of respondents to the corresponding survey stated they had consumed products from this brand in the last four weeks. Other popular brands included Herta and Gutfried.

Leading brands of ready-made sausage and meat products consumed in the last 4 weeks in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* No longer reported since 2018.

Information on mean sample:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people.

The figures displayed refer to the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology available here and in the report.

This question was asked during the survey in the following wording: "Which of the following brands of ready-made sausage/ meat products did you personally consume in the last four weeks?"