Preference for premium clothing in African countries 2018

Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country

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Source

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Release date

March 2019

Region

Africa

Survey time period

January to March 2018

Number of respondents

12,575 consumers in 12 countries in total

Method of interview

Face-to-face interview

Supplementary notes

According to the source, respondents were asked whether they would be willing to pay more for a better quality product.

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