According to an August 2021 study, seven in ten U.S. consumers said they use at least one social network as a source of inspiration for their holiday shopping. Among younger shoppers, namely Gen Z and millennials, more than 80 percent reported using social media platforms for inspiration when buying holiday gifts.
Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation
Characteristic
Share of respondents
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Tinuiti. (September 14, 2021). Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti. "Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation." Chart. September 14, 2021. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti. (2021). Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti. "Share of Consumers Using at Least One Social Network for Holiday Shopping Inspiration in The United States in 2021, by Generation." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti, Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/ (last visited September 08, 2024)
Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation [Graph], Tinuiti, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
