Impact of COVID-19 on offline shopping frequency South Korea 2021, by gender
Rakuten Insight in South Korea in June 2021 if the COVID-19 pandemic had any influence on consumers' frequency of shopping in physical stores, roughly two thirds of female respondents answered to shop offline less now. While this was also the most common answer among men, around one third of male respondents stated that their offline shopping frequency had remained the same.
According to a survey conducted by