Preference for premium grocery products in Angola 2018, by type

Published by
Doris Dokua Sasu,
Jan 30, 2024
Around one-third of consumers in Angola would pay more for higher quality milk, according to a survey conducted in 2018. Other 29 percent of respondents would be willing to spend more money in order to get better staples foods. On the other hand, only seven percent reported the intention of paying more for premium wine.

Share of consumers who would pay for higher quality grocery products in Angola as of 2018, by type of product

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Source

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Release date

March 2019

Region

Angola

Survey time period

January to March 2018

Number of respondents

12,575 consumers*

Method of interview

Face-to-face interview

Supplementary notes

* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.

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