Japan: reasons for selecting real estate companies among home purchasers Greater Tokyo 2020

According to a survey, the majority of households in the Tokyo Metropolitan Area who purchased a home in the fiscal year 2020 chose a real estate company based on its credibility. While about 55.6 percent regarded credibility as an important factor in selecting a company, only four percent had based their decision on the number of brokerage fees.

Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020

Characteristic	Share of respondents
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Release date

December 2020

More information

Region

Japan

Survey time period

July 22 to August 11, 2020

Number of respondents

1,188 respondents

Special properties

among households in Greater Tokyo*; multiple answers possible

Method of interview

Online survey

Supplementary notes

*Households in the Tokyo Metropolitan Area (Tokyo Prefecture, Kanagawa Prefecture, Saitama Prefecture, and Chiba Prefecture) that purchased and received a home between April 1, 2019 and March 31, 2020.
Refers to purchases of new and existing homes.

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