Awareness and usage of live commerce SEA 2021, by country

Published by S. Ganbold, May 18, 2022
According to a survey from 2021, 92 percent of the respondents in Vietnam were aware of live commerce. Moreover, Vietnam had the highest usage rate of live commerce at 70 percent, while it was only 21 percent in Singapore in 2021.

Awareness and usage of live commerce in Southeast Asia in 2021, by country

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Release date

October 2021

Region

Asia

Survey time period

August 2021

Number of respondents

3,000 respondents

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Statistics on " Live commerce in Asia "

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Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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