Neobanks market share worldwide 2020

The market share of neobanks kept increasing in recent years, allowing them to gain more and more customers. According to a survey conducted in 2018 and 2020 among bank customers, the share of consumers holding a bank account with a neobank increased from 17 to 23 percent.

Share of consumers with a neobank account in 2018 and in 2020

Characteristic	Market share
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Release date

January 2021

More information

Region

Worldwide

Survey time period

2018 and 2020

Number of respondents

47,810 respondents

Supplementary notes

Accenture surveyed 47,810 respondents across 28 markets including Australia, Belgium, Brazil, Canada, China – mainland, Denmark, Finland, France, Germany, Hong Kong, Ireland, Israel, Italy, Japan, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, the United Arab Emirates, the United Kingdom and the United States. Respondents were consumers of banking and insurance services and were required to have a bank account and an automotive, life or home insurance policy. Respondents covered multiple generations and income levels. The fieldwork was conducted during July and August 2020.

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