According to a survey conducted among Americans consumers in 2022, 53.4 percent of respondents indicated that satisfaction with their current banking and financial service provider was an important reason for not adopting a digital-only bank. The second main reason appeared to be accessibility of physical branches.
Main reasons for consumers not to use digital banks in the United States in 2022
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PYMNTS. (September 12, 2022). Main reasons for consumers not to use digital banks in the United States in 2022 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1271685/reasons-not-to-adopt-challenger-banks-us/?__sso_cookie_checker=failed
PYMNTS. "Main reasons for consumers not to use digital banks in the United States in 2022." Chart. September 12, 2022. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1271685/reasons-not-to-adopt-challenger-banks-us/?__sso_cookie_checker=failed
PYMNTS. (2022). Main reasons for consumers not to use digital banks in the United States in 2022. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1271685/reasons-not-to-adopt-challenger-banks-us/?__sso_cookie_checker=failed
PYMNTS. "Main Reasons for Consumers Not to Use Digital Banks in The United States in 2022." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1271685/reasons-not-to-adopt-challenger-banks-us/?__sso_cookie_checker=failed
PYMNTS, Main reasons for consumers not to use digital banks in the United States in 2022 Statista, https://www.statista.com/statistics/1271685/reasons-not-to-adopt-challenger-banks-us/?__sso_cookie_checker=failed (last visited February 11, 2025)
Main reasons for consumers not to use digital banks in the United States in 2022 [Graph], PYMNTS, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1271685/reasons-not-to-adopt-challenger-banks-us/?__sso_cookie_checker=failed