According to a 2021 survey on media consumption in Australia, Millennials consumed an average of nine hours of paid subscription streaming services each week. For Matures, the generation cohort aged 75 and over, this figure was much lower at just 3.5 hours per week. The same survey found that free-to-air TV more popular among older generations.
Hours of paid streaming video services watched each week in Australia in 2021, by generation
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Deloitte. (October 22, 2021). Hours of paid streaming video services watched each week in Australia in 2021, by generation [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1271828/australia-weekly-paid-streaming-consumption-by-generation/?__sso_cookie_checker=failed
Deloitte. "Hours of paid streaming video services watched each week in Australia in 2021, by generation." Chart. October 22, 2021. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1271828/australia-weekly-paid-streaming-consumption-by-generation/?__sso_cookie_checker=failed
Deloitte. (2021). Hours of paid streaming video services watched each week in Australia in 2021, by generation. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1271828/australia-weekly-paid-streaming-consumption-by-generation/?__sso_cookie_checker=failed
Deloitte. "Hours of Paid Streaming Video Services Watched Each Week in Australia in 2021, by Generation." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1271828/australia-weekly-paid-streaming-consumption-by-generation/?__sso_cookie_checker=failed
Deloitte, Hours of paid streaming video services watched each week in Australia in 2021, by generation Statista, https://www.statista.com/statistics/1271828/australia-weekly-paid-streaming-consumption-by-generation/?__sso_cookie_checker=failed (last visited February 07, 2025)
Hours of paid streaming video services watched each week in Australia in 2021, by generation [Graph], Deloitte, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1271828/australia-weekly-paid-streaming-consumption-by-generation/?__sso_cookie_checker=failed