Way of podcast discovery in the U.S. and Europe 2021
According to a study from 2021, people had different ways of discovering new podcasts. The most popular way in the United States was finding new podcasts through the recommendations from friends, family, and work colleagues with 37 percent of surveyed people using this method. In Europe, however, most people, namely 39 percent of respondents, searched the internet to find new podcasts.
