Preferred option to proceed in mobile games India 2021
A survey conducted in India in 2021 showed that when asked about preferred means of progressing in a mobile game or obtaining other benefits, more than 70 percent of respondents opted to watch an ad as opposed to paying actual money for it. Players also exhibited higher recall of gaming ads if they were about a topic or brand they were interested in, aided in the game progress or if they were engaging and interactive in nature.
