Importance of sustainability as a buying criterion for cosmetics in the U.S. 2021

Published by M. Ridder, Nov 16, 2021
In the United States, Millenials care most about sustainability in personal care. As of February 2021, 22 percent of Millenials named sustainability as an important criterion when buying cosmetics and body care products. By comparison, only nine percent of Baby Boomers stated the same.
More information on this topic can be found in the Statista DossierPlus on the sustainable consumption of generations.

Is sustainability a particularly important criterion to you when buying cosmetics and body care products?

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Release date

July 2021

Region

United States

Survey time period

February 2021

Number of respondents

1,028 respondents

Age group

16 years and older

Special properties

Refers to respondents answering with "yes"

Supplementary notes

The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

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Market overview

6

Beauty brands

6

Skin care

7

Consumer behavior

8

Digital behavior

8

Brand values, sustainability, and diversity

8

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Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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