digital buyer penetration in Portugal has registered significant progress in recent years.
Although the Portuguese were well acquainted with online shopping, the global pandemic due to COVID-19 provided that a little push, making websites the most preferred online purchase channel in most categories. Health and beauty, apparel and footwear, and restaurant meals were the only sectors where more shoppers wanted to use online marketplaces than websites to buy online after the pandemic. The Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category
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Salesforce Research. (August 4, 2021). Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research. "Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category." Chart. August 4, 2021. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research. (2021). Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research. "Online Purchase Intention Once Stores Are Permanently Open after The Pandemic in Portugal 2021, by Sales Channel and Product Category." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research, Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category Statista, https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/ (last visited April 23, 2024)
Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/