Most popular reasons for shopping on social media Philippines Q1-Q2 2021

Published by Statista Research Department, Nov 4, 2021
According to a survey on social commerce in the Philippines between the first quarter and second quarter of 2021, around 80 percent of respondents shopped on social media due to ease and convenience. Similarly, around 66 percent of respondents shopped on social media due to cheaper price compared to commerce and in-store.

Most popular reasons for shopping on social media in the Philippines between 1st quarter and 2nd quarter 2021

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Release date

October 2021

Region

Philippines

Survey time period

Q1 to Q2 2021

Number of respondents

25,200 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

Question was phrased by source as: "What are your reasons for shopping on social media?"

The survey was conducted among 1,600 social shoppers and more than 23,600 iKala business customers or social sellers.

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Overview

4

Facebook and Instagram

5

Other social media platforms

6

Social commerce

5

Social media advertising

5

User behavior

6

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Topics

Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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