According to figures from a survey conducted in September 2021, the market size of sports participation in Japan amounted to approximately 1.1 trillion Japanese yen, declining by more than 500 billion yen compared to the previous year.
Market size of sports participation in Japan from 2017 to 2021
(in trillion Japanese yen)
2017 to 2021; surveys were conducted in September of the respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
1,000 female and 1,000 male respondents
Method of interview
Online panel
Supplementary notes
Figures reflect the market size for the surveyed age groups between 15 to 64 years.
Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
1 Japanese yen equals 0.0090 U.S. dollars or 0.0078 euros as of October 2021. Values have been rounded.
Data prior to 2021 come from previous reporting.
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Macromill. (October 25, 2021). Market size of sports participation in Japan from 2017 to 2021 (in trillion Japanese yen) [Graph]. In Statista. Retrieved January 20, 2022, from https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill. "Market size of sports participation in Japan from 2017 to 2021 (in trillion Japanese yen)." Chart. October 25, 2021. Statista. Accessed January 20, 2022. https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill. (2021). Market size of sports participation in Japan from 2017 to 2021 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: January 20, 2022. https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill. "Market Size of Sports Participation in Japan from 2017 to 2021 (in Trillion Japanese Yen)." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill, Market size of sports participation in Japan from 2017 to 2021 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/ (last visited January 20, 2022)
