Japan: market size sports participation 2023

According to figures from a survey conducted in September 2023, the market size of sports participation in Japan amounted to approximately 1.39 trillion Japanese yen, staying significantly below pre-COVID-19 times.

Market size of sports participation in Japan from 2017 to 2023 (in trillion Japanese yen)

Characteristic	Market size in trillion Japanese yen
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Release date

October 2023

More information

Region

Japan

Survey time period

2017 to 2023; surveys were conducted in September of the respective year

Number of respondents

2,000 respondents

Age group

15-69 years

Special properties

excluding middle-schoolers

Method of interview

Online panel

Supplementary notes

Figures reflect the market size for the surveyed age groups between 15 to 64 years.
Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.

100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of October 2023.
Values have been rounded.
Data prior to 2023 come from previous reporting.

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