Philippines: changed perception on social media shopping after fraud 2021

According to a survey on social commerce in the Philippines between the first quarter and second quarter of 2021, 73 percent of respondents said that they would continue shopping on social media despite experiencing fraud. In contrast, around 15 percent of shoppers stated that fraudulent activities will influence or had influenced them to stop shopping on social media.

Changed perception on social media shopping after facing fraud in the Philippines between 1st quarter and 2nd quarter 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Philippines

Survey time period

Q1 to Q2 2021

Number of respondents

25,200 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

Question was phrased by source as: "Has/will the fraud your experienced stop you from shopping on social media?"

The survey was conducted among 1,600 social shoppers and more than 23,600 iKala business customers or social sellers.

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