According to a survey conducted in spring 2021, for respondents from the United States and China, it seemed to be most important that luxury brands are multi-channel. More than half of the respondents from these countries said that this was the case.
Brands increasingly communicate and sell using different channels. How much important is it for you that a brand is multi-channel?
The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."
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BCG. (June 17, 2021). Brands increasingly communicate and sell using different channels. How much important is it for you that a brand is multi-channel? [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1272745/importance-of-luxury-brands-being-multi-channel-by-region/?__sso_cookie_checker=failed
BCG. "Brands increasingly communicate and sell using different channels. How much important is it for you that a brand is multi-channel?." Chart. June 17, 2021. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1272745/importance-of-luxury-brands-being-multi-channel-by-region/?__sso_cookie_checker=failed
BCG. (2021). Brands increasingly communicate and sell using different channels. How much important is it for you that a brand is multi-channel?. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1272745/importance-of-luxury-brands-being-multi-channel-by-region/?__sso_cookie_checker=failed
BCG. "Brands Increasingly Communicate and Sell Using Different Channels. How Much Important Is It for You That a Brand Is Multi-channel?." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1272745/importance-of-luxury-brands-being-multi-channel-by-region/?__sso_cookie_checker=failed
BCG, Brands increasingly communicate and sell using different channels. How much important is it for you that a brand is multi-channel? Statista, https://www.statista.com/statistics/1272745/importance-of-luxury-brands-being-multi-channel-by-region/?__sso_cookie_checker=failed (last visited March 15, 2025)
Brands increasingly communicate and sell using different channels. How much important is it for you that a brand is multi-channel? [Graph], BCG, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1272745/importance-of-luxury-brands-being-multi-channel-by-region/?__sso_cookie_checker=failed
