Purchase of luxury goods during a livestream session with a brand, by region in 2021
According to a survey conducted in spring 2021, virtual livestreams for shopping were very successful. In the United States, 53 percent of respondents have bought luxury goods during a livestream session with a brand, an online shopping platform, or a physical store. In China, the share reached 43 percent, and in Europe, it amounted to 36 percent.