Share of premium SVOD sign-ups in the U.S. Q3 2019-Q4 2020, by platform
In the fourth quarter of 2020, HBO Max was the most popular subscription video-on-demand (SVOD) platform in the United States, based on sign-ups. The service captured 23 percent of all sign-ups that quarter. Disney+ was the second most favored SVOD platform with 17 percent of sign-ups.