Leading watch brands based on return on investment value 2021

Most profitable watch brands worldwide in 2021, based on average premium

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Release date

September 2021



Survey time period

September 2021

Supplementary notes

The source adds the following information regarding methodology: "All data was collected from the Stock X website and used the average change in price premium to determine which colours/products are the best investments."

The source 'price premium' as follows: "A measure of how much more a new, unworn item currently sells for, as compared to its original retail price. An item with a Price Premium of 100% means that the average price of that item right now sells for twice as much as its original retail price."

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