Most popular regional radio ad formats Russia 2021

Placing spots during commercial breaks was the most popular radio advertising format used by regional advertisers in Russia in 2020 and 2021, as per about 90 percent of survey participants. Furthermore, more than 40 percent of regional advertisers sponsored regular radio broadcasts, such as news or weather programs, to interact with the audience.

Which of the following radio advertising formats have you used in 2020 and 2021?

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Russia

Survey time period

August 10 to September 3, 2021

Number of respondents

212 respondents*

Special properties

Regional advertisers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какие из перечисленных форматов размещения на радио Вы использовали в 2020-21 гг?"

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