El Buen Fin: planned budget for online shopping in leading categories in Mexico 2021
In a survey conducted before El Buen Fin 2021, approximately 88 percent of online shoppers in Mexico who planned to purchase fashion items during the shopping event did not plan to spend more than 5,000 Mexican pesos on it. In contrast, those who planned to buy electronics had a larger budget for it, with 45 percent of respondents willing to invest more than 7,000 pesos in their purchases.