Key radio ads features for regional advertisers Russia 2021

More than 86 percent of surveyed regional advertisers in Russia stated that radio advertising was suitable for launching an advertising campaign efficiently, according to a survey from 2021. Furthermore, approximately 85 percent of respondents named achieving a high audience reach one of characteristics of radio advertising.

To what extent is radio suitable for the following purposes?

Characteristic	This is one of radio's features	This is not one of radio's features
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Release date

October 2021

More information

Region

Russia

Survey time period

August 10 to September 3, 2021

Number of respondents

212 respondents*

Special properties

Regional advertisers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Оцените, пожалуйста, насколько радио подходит для следующих задач."
The remaining shares of respondents found it difficult to answer the question.

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