X/Twitter: average post engagement 2022, by vertical

Published by Statista Research Department, Sep 14, 2023
In 2022, tweets about arts and crafts on the popular micro-blogging platform X (formerly known as Twitter) had the highest user engagement rate, with an average of 0.1 percent for the examined period. Additionally, posts about Airlines has the lowest engagement rate, at just 0.01 percent. The average engagement rate for posts on Twitter across all industries was 0.05 percent.

Average engagement rate per post on X (formerly Twitter) in 2022, by vertical

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Release date

April 2023

Region

Worldwide

Survey time period

January 2021 to December 2022

Special properties

likes, comments, shares on X/Twiter posts

Citation formats
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Statistics on " X (formerly Twitter) advertising and marketing "

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Overview

8

Marketing usage

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Engagement rates

6

Competitors

5

Audience

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Topics

X (formerly Twitter) advertising and marketingX (formerly Twitter)Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketing
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