X/Twitter: average post engagement 2022, by vertical

Published by Statista Research Department, Sep 14, 2023
In 2022, tweets about arts and crafts on the popular micro-blogging platform X (formerly known as Twitter) had the highest user engagement rate, with an average of 0.1 percent for the examined period. Additionally, posts about Airlines has the lowest engagement rate, at just 0.01 percent. The average engagement rate for posts on Twitter across all industries was 0.05 percent.

Average engagement rate per post on X (formerly Twitter) in 2022, by vertical

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Release date

April 2023

Region

Worldwide

Survey time period

January 2021 to December 2022

Special properties

likes, comments, shares on X/Twiter posts

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Statistics on " X (formerly Twitter) advertising and marketing "

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Other statistics that may interest you X (formerly Twitter) advertising and marketing

Overview

6

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

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Topics

X (formerly Twitter) advertising and marketingX (formerly Twitter)Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketing
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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Professional Account

For teams of up to 5 people
$1,299 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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