The Portuguese were more inclined to buy products online and have them home delivered. According to a July 2021 survey, more than twenty percent of respondents preferred to purchase appliances, health and beauty goods, apparel and footwear, and home furnishings via the internet with the home delivery option. Only one percent of respondents chose to pick up at a collection point across all product categories.
Most popular ways to purchase online in Portugal 2021, by selected categories
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Other statistics that may interest you E-commerce in Portugal
Regional landscape
4
- Basic Statistic Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2023
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Market overview
5
- Basic Statistic Revenue of the e-commerce industry in Portugal 2020-2029
- Premium Statistic Revenue per user of e-commerce in Portugal 2020-2029
- Premium Statistic Number of users of e-commerce in Portugal 2020-2029
- Premium Statistic Penetration rate of e-commerce in Portugal 2020-2029
- Premium Statistic Share of shoppers making domestic and cross-border purchases in Portugal 2023
Segments
5
- Premium Statistic Portugal retail e-commerce revenue 2021-2029, by product category
- Premium Statistic E-commerce users in Portugal 2020-2023, by product category
- Premium Statistic Main e-commerce product categories in Portugal 2023
- Premium Statistic Digital products most bought online in Portugal 2023
- Premium Statistic Services most bought online in Portugal 2023
Online selling
4
- Premium Statistic Online C2C e-commerce penetration in Portugal 2005-2023
- Basic Statistic Enterprises that make B2C e-commerce sales via a website in Portugal 2013-2023
- Basic Statistic Portugal: e-commerce share in enterprises' revenue 2015-2023
- Basic Statistic Share of enterprises that make B2B/B2G e-commerce sales via a website 2013-2023
Main e-retailers
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- Premium Statistic Leading online stores in Portugal in 2022
- Premium Statistic Fashion: top 5 online stores in Portugal in 2022, by net sales
- Basic Statistic Electronics & media: top 5 online stores in Portugal in 2023, by net sales
- Basic Statistic Furniture & homeware: top 5 online stores in Portugal in 2023, by net sales
- Basic Statistic Food: top 5 online stores in Portugal in 2023, by net sales
User demographics
6
- Premium Statistic Share of e-commerce users in Portugal 2010-2020, by period
- Premium Statistic Share of e-commerce users in Portugal 2020, by region
- Premium Statistic Share of e-commerce users in Portugal 2020, by gender
- Premium Statistic Share of e-commerce users in Portugal 2020, by age
- Premium Statistic Share of e-commerce users in Portugal 2020, by education level
- Premium Statistic Share of e-commerce users in Portugal 2020, by job status
Shopping behavior
5
- Premium Statistic Sources of information about products in Portugal 2023
- Premium Statistic Attitudes towards online shopping in Portugal 2023
- Premium Statistic Preferred ways to shop online in Portugal 2021, by category
- Premium Statistic E-commerce user distribution in Portugal 2020, by number of orders
- Premium Statistic E-commerce user distribution in Portugal 2019-2022, by value spent
Further Content: You might find this interesting as well
Salesforce Research. (August 4, 2021). Most popular ways to purchase online in Portugal 2021, by selected categories [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1274176/favorite-ways-to-shop-online-category-portugal/
Salesforce Research. "Most popular ways to purchase online in Portugal 2021, by selected categories ." Chart. August 4, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1274176/favorite-ways-to-shop-online-category-portugal/
Salesforce Research. (2021). Most popular ways to purchase online in Portugal 2021, by selected categories . Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1274176/favorite-ways-to-shop-online-category-portugal/
Salesforce Research. "Most Popular Ways to Purchase Online in Portugal 2021, by Selected Categories ." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1274176/favorite-ways-to-shop-online-category-portugal/
Salesforce Research, Most popular ways to purchase online in Portugal 2021, by selected categories Statista, https://www.statista.com/statistics/1274176/favorite-ways-to-shop-online-category-portugal/ (last visited April 25, 2024)
Most popular ways to purchase online in Portugal 2021, by selected categories [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1274176/favorite-ways-to-shop-online-category-portugal/