Poland: e-sports penetration 2022

In 2022, e-sports reached 29 percent of Poles; occasional consumers constituted the highest share.

E-sports penetration in Poland in 2022

Characteristic	Share of viewers**
-	-
-	-
-	-
-	-

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Release date

April 2023

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Region

Poland

Survey time period

August to September 2022

Number of respondents

25,000*

Supplementary notes

* From 14 countries: Belgium, Denmark, France, Germany, Hungary, Italy, Luxembourg, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

** Non-consumers: participants of the consumer survey performed by Deloitte who have never been exposed to e-sports content before.
Occasional consumers: e-sports consumers who watched esports content less than once per week in 2020 or 2021 and who have not stopped watching during this time.
Regular consumers: e-sports consumers who watched e-sports content at least once per week in 2020 or 2021, but less than once per day.
Hardcore consumers: e-sports consumers who watched esports content each day or nearly once per day in 2020 or 2021.

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