Global gaming influencer follow rate by country 2021

As of July 2021, nine percent of internet users worldwide were following gaming influencers. In both China and Indonesia, 20 percent of overall online users were following gaming influencers. Great Britain and Denmark were ranked last, with only four and three percent of survey respondents respectively claiming to do this. Overall, men aged 18 to 34 years were most likely to follow gaming influencers and online streamers.

Share of internet users in selected countries who follow gaming influencers as of July 2021

Characteristic	Total	Men aged 18-34
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Release date

October 2021

More information

Region

Worldwide

Survey time period

July 2021

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents"
Respondents were aged 16+ in Australia and China, all other markets were 18+.

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