A survey conducted in early 2021 revealed that faster delivery was the top aspect that shoppers globally would change about their online shopping experience, named by 11.2 percent of respondents. Free returns came in second place, cited by 8.1 percent of consumers surveyed, followed by reliable reviews and ratings with 7.3 percent.
Leading aspects that shoppers worldwide would change about their online shopping experience as of April 2021
To the question: "What would global shoppers change about the online shopping experience?"
The study was conducted in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.
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Wunderman Thompson. (July 2, 2021). Leading aspects that shoppers worldwide would change about their online shopping experience as of April 2021 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson. "Leading aspects that shoppers worldwide would change about their online shopping experience as of April 2021." Chart. July 2, 2021. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson. (2021). Leading aspects that shoppers worldwide would change about their online shopping experience as of April 2021. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson. "Leading Aspects That Shoppers Worldwide Would Change about Their Online Shopping Experience as of April 2021." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson, Leading aspects that shoppers worldwide would change about their online shopping experience as of April 2021 Statista, https://www.statista.com/statistics/1274884/wished-changes-online-shopping-experience-global-consumers/ (last visited June 28, 2022)
