During a 2021 survey carried out among social media users aged 16 to 34 from the United States, 27.6 percent of respondents stated that the endorsement from an influencer they trusted would make them most likely to consider buying a product. A social media ad directly from the brand ranked second, named by 25.1 percent of respondents.
Ad types most effective in targeting social media users in the United States as of April 2021
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Statistics
GRIN. (April 21, 2021). Ad types most effective in targeting social media users in the United States as of April 2021 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN. "Ad types most effective in targeting social media users in the United States as of April 2021." Chart. April 21, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN. (2021). Ad types most effective in targeting social media users in the United States as of April 2021. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN. "Ad Types Most Effective in Targeting Social Media Users in The United States as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN, Ad types most effective in targeting social media users in the United States as of April 2021 Statista, https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/ (last visited April 25, 2024)
Ad types most effective in targeting social media users in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/