Global interest in livestream commerce by region

In 2021, consumer interest in livestream commerce was higher in the Asia Pacific region than in the rest of the world. According to a survey, 17 percent of APAC respondents said they had an appetite for shopping via influencer streams and video calls with sales assistants. In the United States, 14 percent of shoppers said the same, while Europe lagged with five percent.

Interest in livestream commerce from online shoppers worldwide as of April 2021, by region

Characteristic	Share of respondents
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Release date

July 2021

More information

Region

Worldwide

Survey time period

March 26 to April 14, 2021

Number of respondents

28,426 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month; through influencer streams and video calls with sales assistants

Method of interview

Online interview

Supplementary notes

The study was conducted in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- U.S.
- UAE.

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