Product recommendation through social media 2021

In a 2021 survey, more than half (57 percent) of online shoppers globally stated actively recommending products to their friends on social media by tagging them or sending them a message directly. That represents an increase over the previous year when 42 percent of respondents said they made recommendations through these platforms.

Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021

Characteristic	Share of respondents
-	-
-	-

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Release date

July 2021

More information

Region

Worldwide

Survey time period

2020 and 2021*

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

* The number of respondents, countries, and survey date changed from one year to the other. In 2021, the survey was conducted from March 26 to April 14.

The study was conducted in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.

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