Japan: handheld gaming consoles penetration rate among women 2022

According to a survey conducted during fiscal year 2022, handheld video game consoles had a penetration rate of 18.8 percent among women in Japan. The share of women who play video games via handheld consoles decreased by 3.5 percentage points compared to the previous year.

Share of women who play video games on handheld consoles in Japan from fiscal year 2014 to 2022

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

Japan

Survey time period

November 5 to 11, 2022*

Number of respondents

740 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.

Data prior to fiscal year 2021 come from previous reporting.

Sample size of earlier surveys:
FY 2014 n=745
FY 2015 n=744
FY 2016 n=744
FY 2017 n=743
FY 2018 n=743
FY 2019 n=742
FY 2020 n=741
FY 2021 n=741

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